
How Apple Watch helps people make it past ‘Quitter’s Day’ with their fitness resolutions
Key Points:
- Apple released data from the Apple Heart and Movement Study showing that Apple Watch users significantly increase their exercise levels in January and maintain them well beyond the typical "Quitter’s Day" in early January.
- Over 60% of Apple Watch users increased their daily exercise minutes by more than 10% in the first two weeks of January, with nearly 80% maintaining this increase through mid-January and 90% continuing through February and March.
- The data spans approximately 100,000 participants over four years, highlighting a consistent trend of exercise improvement following holiday declines.
- Apple announced new multi-week programs on Apple Fitness+ aimed at helping users build momentum and consistency in their fitness routines, alongside its annual “Ring in the New











