How Bryce Harper Ended Up Making Video for FanDuel Bettor

Key Points:

• Bryce Harper recorded a personalized Thanksgiving video in November 2024 purchased via Cameo, unaware it would be used by FanDuel as part of its VIP bettor program; Harper’s message did not mention betting but included the FanDuel logo.
• FanDuel does not have a professional relationship with Harper, and the video was bought by a FanDuel employee using a personal video purchase without commercial rights, raising questions about internal approval and authorization.
• The recipient, Terry Thompson, is suing FanDuel and others for allegedly coercing users into large bets through targeted “microbets,” claiming he lost millions and developed a gambling addiction; the video’s use in FanDuel’s VIP program has sparked criticism of sportsbook practices and MLB partnerships.
• FanDuel stated its commitment to responsible gaming and consumer protection, highlighting employee training to identify problem gambling, while industry sources note VIP programs often include personalized perks like athlete videos or calls to encourage continued betting.
• The Pennsylvania Gaming Control Board is investigating the Harper video, which went viral amid growing scrutiny of sportsbook VIP programs for potentially predatory practices toward high-volume gamblers.