AI Generated Image
Meta Removes AI Muse Image Feature After Backlash
Deadline • • business
Key Points:
- Meta has disabled its Muse Image AI feature on Instagram following widespread user backlash over privacy concerns and automatic opt-in settings.
- The feature allowed users to tag public Instagram accounts to generate AI-created images or "remixes," which then became permanently available online.
- Creative Artists Agency (CAA) criticized Meta for lacking proper safeguards, emphasizing the need for artists' consent, clear disclosures, and control over their likeness and work.
- Screen Actors Guild (SAG-AFTRA) advised users on how to opt out of the Muse Image tool to protect their likenesses and has supported federal AI policy frameworks addressing intellectual property and user protections.
- Meta initially defended Muse Image by highlighting built-in safety measures but ultimately acknowledged the feature "missed the mark" and removed it in response to feedback.
