How BTS's Tour in Mexico Became a Matter of State
Billboard • • entertainment
Key Points:
- Mexican President Claudia Sheinbaum formally requested South Korean President Lee Jae Myung to add more BTS concert dates in Mexico after tickets for three shows sold out within an hour, citing demand from about a million young fans for only 150,000 available tickets.
- The South Korean government responded positively, forwarding the request to HYBE, BTS's management company, indicating receptiveness to Mexico's appeal for additional concerts.
- The high demand and presale controversies prompted Sheinbaum’s administration to demand transparency from ticket sellers Ocesa and Ticketmaster Mexico through the Federal Consumer Protection Agency, amid nearly 5,000 complaints and widespread social media criticism.
- Despite some backlash from BTS fans in Mexico who viewed the diplomatic approach as excessive, government officials, including former Foreign Minister Marcelo Ebrard, have actively engaged with BTS to emphasize the cultural and economic significance of their visit.
- BTS's upcoming Mexico City concerts are anticipated to generate significant economic impact, estimated at approximately $107.5 million USD, with authorities and business leaders highlighting the event as a major cultural and commercial milestone.
