How Fox 32 Chicago acquired local rights to Packers-Bears wild-card game
Chicago Sun-Times••sports
Key Points:
- Fox 32 Chicago seeks to deepen its relationship with the Bears, aiming to broadcast as many Bears games as possible, including recent deals to air Prime Video’s Bears games locally.
- The Bears' games have driven strong local viewership for Fox 32, with ratings reaching up to 27.0 for the Bears-Packers playoff game, significantly boosting the station’s audience and advertising potential.
- Fox 32 will air extensive coverage of the upcoming Bears-Packers playoff game, including pregame and postgame shows, despite Marquee Sports Network holding the official postgame rights.
- To accommodate the playoff game coverage, Fox 32 is adjusting its schedule by moving other sports broadcasts to sister channels Fox Chicago+ and Buzzr.
