How Stitch Became Disney’s MVP of 2025
The Hollywood Reporter • • general
Key Points:
- Stitch, the blue alien from Disney's Lilo & Stitch, has become one of Disney's biggest cross-generational characters, driving massive success across film, streaming, merchandise, and theme parks in 2025.
- The 2025 live-action remake of Lilo & Stitch was a top theatrical film, earning $1.04 billion in revenue, and the original franchise content garnered over 640 million viewing hours on Disney+.
- Stitch merchandise sales surged past $4 billion in fiscal 2025, demonstrating the character's immense commercial impact and the effectiveness of Disney's integrated flywheel strategy.
- Stitch has taken on a cultural significance rivaling Mickey Mouse, leading Disney's Holiday Magic Tour and making a memorable Broadway debut, further
