How the Sphere Morphed Into an Interactive Lego Death Star
The Hollywood Reporter••technology
Key Points:
- The Sphere in Las Vegas is debuting an interactive game on its outer shell, the Exosphere, in partnership with Lego and Disney’s Lucasfilm, featuring a Lego Death Star and a full-scale Lego X-Wing for visitors to engage with.
- This activation coincides with the launch of Lego Smart Play, a new platform using Smart Bricks to add interactivity to Lego sets, with the first sets themed around Lego Star Wars.
- The experience aims to inspire creativity and imagination, aligning with both Lego’s brand values and Sphere’s mission to offer immersive, large-scale interactive experiences.
- The launch took place during the Consumer Electronics Show, highlighting Sphere’s growing reputation as a landmark for innovative programming and marketing opportunities in Las Vegas.
