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Hungry for customers, Taco Bell is offering $1 lettuce-free deals
CNN • • business
Key Points:
- Taco Bell's business has suffered a significant decline following a cyclospora outbreak linked to its lettuce, leading the company to offer $1 enchiritos and regular nacho fries, which do not contain lettuce, in an effort to regain customer trust.
- Customer visits dropped nearly 31% on July 17 and 30% the following day, according to Placer.ai data, with Taco Bell experiencing a sharper decline in foot traffic compared to other chains.
- Shares of Yum! Brands, Taco Bell's parent company, have fallen about 9% over the past week amid the outbreak and resulting customer concerns.
- The $1 enchirito deal was announced via Instagram, highlighting customer support, while the discounted nacho fries are available exclusively through Taco Bell’s app.
- CEO Sean Tresvant emphasized the company’s commitment to rebuilding trust and improving the food system, stating they aim to earn customer loyalty "one meal at a time."
