Hyundai has grown more than any automaker in the U.S. It's not done

Key Points:

• Hyundai Motor Co. CEO José Muñoz emphasized the company's "mueos-ideun ganeunghada" ("anything is possible") philosophy during the launch of the Genesis GV90 SUV, highlighting Hyundai's rapid growth and U.S. market focus.
• Hyundai Motor Group has increased its U.S. market share from 8.4% in 2020 to 11.8% in the first half of 2024, becoming the fourth best-selling automaker in the country and the third best-selling globally.
• The company is investing $26 billion through 2028, including expanding its Georgia plant's production capacity from 500,000 to up to 800,000 vehicles annually, aiming to produce 80% of its U.S. sales domestically by decade's end.
• Hyundai's growth strategy includes expanding its lineup with new vehicles such as midsize pickup trucks and SUVs, and significantly increasing electrified vehicle offerings, with over 100 planned launches and refreshes by 2030.
• The luxury Genesis brand has rapidly grown, becoming the fastest-selling luxury brand to reach 1 million global sales, with the GV90 SUV launch symbolizing Hyundai's commitment to innovation and quality in the U.S. market.