I don't know if Vision Pro is alive or dead, but it is still the most sophisticated, powerful, and coolest hardware Apple ever built — and we can surely thank it for the glasses that will follow
TechRadar • • technology
Key Points:
- Apple's Vision Pro, despite its innovative spatial computing technology and high praise, has struggled to gain widespread consumer adoption due to its $3,499 price and the isolating nature of its use.
- The device has shown promising potential in enterprise settings, exemplified by a recent successful eye surgery performed using the headset, highlighting its value as a professional tool rather than a consumer gadget.
- Apple has made improvements such as adding entertainment features, upgrading to the M5 chip, and enhancing comfort, but consumer interest remains limited, partly because the Vision Pro experience isolates users from their surroundings.
- John Ternus, soon to be Apple's CEO, has expressed support for the Vision Pro, but rumors suggest he may have halted plans for a lower-cost version, indicating a possible strategic shift toward more affordable, lightweight AR glasses.
- Regardless of its commercial challenges, the Vision Pro is seen as a pioneering product that will influence Apple's future AR offerings, potentially culminating in consumer-friendly mixed-reality glasses integrated with the iPhone.
