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‘I Love Being a Girl’: Inside the Life of a Sorority Influencer
The New York Times • • nation
Key Points:
- Haley DeKreek, a 20-year-old University of Arizona junior, lives in the Alpha Phi sorority house, a Spanish colonial-style mansion near campus, which serves as the backdrop for her growing career as a TikTok influencer.
- Her TikTok account, with over 45,000 followers, features "get ready with me" videos showcasing fashion, makeup, and skincare, attracting numerous brand freebies and paid deals.
- Managed by a talent agent in Los Angeles, DeKreek has secured several paid brand partnerships, including deals worth up to $3,000, enabling her to fund her shopping, food, vacations, and beauty services independently.
- Her influencer career began during her first year at college, building on a childhood passion for makeup and video creation, turning her hobby into a lucrative business.
