I Spend $12,000 a Year to Keep up My Appearance in Utah As a Publicist
Business Insider • • business
Key Points:
- Hilary Reiter Azzaretti, a 50-year-old PR agency owner in Utah, transitioned from music PR in NYC to tourism PR in Utah after working at the Sundance Film Festival in 2002, eventually launching her own agency in 2010.
- She observes that Utah's culture places a stronger emphasis on youthful appearance and beauty treatments compared to NYC, leading her to invest significantly in maintaining her looks.
- Hilary spends over $5,000 annually on clothing, $2,000 on Botox treatments every three months, and $1,500 on bi-monthly manicures and pedicures to meet the high appearance standards in her industry and community.
- She also undergoes quarterly antiaging skin treatments and regular dermatologist visits due to Utah's dry climate and high-altitude sun exposure, which can accelerate skin aging and damage.
- Although she feels less pressure about appearance would exist if she lived in NYC, Hilary continues to explore new beauty treatments and acknowledges the ongoing influence of Utah's beauty-centric culture on her self-care routine.
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