In-N-Out lands in busy road trip town used by millions
SFGATE • • business
Key Points:
- In-N-Out is preparing to open a new location in St. George, Utah, strategically positioned near Interstate 15 and close to the Nevada border, catering to travelers heading to Zion National Park and other nearby public lands.
- St. George serves as a major gateway for millions of visitors to Zion National Park, which saw nearly 5 million visitors last year, making the new In-N-Out location a potentially lucrative spot for the company.
- This new outlet will be the first In-N-Out encountered by drivers entering Utah en route to Zion and other parks, complementing an existing location in Washington, Utah, north of St. George.
- In addition to the St. George site, In-N-Out is also finalizing a large, multistory restaurant on the Las Vegas Strip, featuring about 10,000 square feet of space and scheduled to open this spring.
