In-N-Out owner reveals 4 states eyed for eastward expansion
Key Points:
- In-N-Out president Lynsi Snyder has announced plans for eastward expansion, targeting Texas, Arkansas, Mississippi, Oklahoma, and New Mexico, with a new Albuquerque location expected by 2027.
- Snyder moved her family to Tennessee last year to facilitate this growth but emphasized that California will remain the company's core market with ongoing expansion there.
- The privately-owned chain currently operates 445 restaurants across 10 states and maintains a steady, controlled growth rate rather than rapid expansion.
- Snyder rejected mobile ordering, stating it would diminish the customer service experience and the chain's focus on freshness and personal interaction.
- Despite interest from many states, Snyder stressed that In-N-Out's expansion plans are deliberate and that preserving the brand's quality and culture takes precedence over aggressive growth.