Instagram boss admits AI slop has won, but where does that leave creatives?
Creative Bloq••technology
Key Points:
- Meta's head of Instagram, Adam Mosseri, acknowledges that authenticity will be a major issue in 2026 due to the increasing prevalence and sophistication of AI-generated content, which is becoming harder to distinguish from real media.
- Meta is struggling to effectively identify AI-generated media, with its current 'AI info' tag often missing synthetic content or mistakenly flagging minimally edited genuine photos, leading Mosseri to suggest it might be more practical to verify and signpost real media instead.
- Proposed solutions include cryptographically signing images at capture via tamper-evident metadata, a technology already being integrated by camera manufacturers through initiatives like CAI and C2PA, but Instagram needs to develop the capability to read this authenticity data.
- Mos
