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Instagram is adding an AI ‘assistant’ to tell you how to post
The Verge • • general
Key Points:
- Instagram has introduced an AI-powered "creative assistant" within its standalone Edits app, offering personalized feedback and suggestions based on user data and engagement metrics like likes, views, and shares.
- The assistant helps creators understand trends, analyze why certain content performs better, and provides ideas for captions, audio tracks, and video scripting to enhance engagement.
- This move parallels YouTube's recent AI dashboard update, signaling a shift toward platforms providing creators with tailored advice to optimize content performance and navigate algorithms.
- While the new feature is free for basic use, Instagram plans to offer expanded access through a paid Meta One subscription, reflecting Meta's strategy to monetize advanced AI tools.
- The development raises questions about content homogenization as creators optimize similarly, and concerns about potential paywalls limiting access to valuable insights that were previously less accessible.
