Instagram to stop recommending aggregator accounts to users
Mashable • • technology
Key Points:
- Instagram is updating its content ranking algorithm to prioritize original content creators and reduce the visibility of accounts that primarily repost or aggregate others' content without meaningful changes.
- The new guidelines, effective for photos, carousel posts, and Reels in 2024, define original content as work wholly created by the user or significantly edited to add unique context or creative elements.
- Accounts that frequently reshare content are encouraged to use Instagram features like sharing to stories, the repost button, or collaborative posts to avoid being penalized by the algorithm.
- Aggregator accounts deemed ineligible for recommendations can regain visibility by posting mostly original content over a 30-day period, removing unoriginal posts, or appealing Instagram’s decision.
