iPhone 18 Pro and Pro Max May See $200 Price Increase

Key Points:

• IDC predicts Apple's iPhone 18 Pro models could see price increases up to $200, higher than their earlier estimate of $100, influenced by recent significant price hikes in Macs and iPads.
• The foldable iPhone expected this year may have an average selling price of $2,500, with higher storage versions possibly reaching $3,000, potentially offsetting price increases on other iPhone models.
• Rising component costs, especially due to a global memory shortage, are driving price increases; the iPhone 18 Pro models are expected to feature 12GB RAM, similar to pricier iPads that saw $150-$200 price hikes.
• Starting prices for the iPhone 18 Pro and Pro Max could rise to between $1,249-$1,299 and $1,349-$1,399 respectively, but IDC believes this won't significantly affect upgrade rates due to strong demand for new Siri AI features.
• Consumers opting for Pro Max models are considered less price sensitive, and monthly payment plans may mitigate the impact of a $200 price increase, equating to roughly $5 more per month over three years.