AI Generated Image
iPhone 18 Pro could start at $1,399 or more, per report
9to5Mac • • business
Key Points:
- Apple is planning price increases for its products due to unprecedented cost rises in RAM and storage, with details expected around the September launch of new devices.
- The Wall Street Journal estimates the iPhone 18 Pro will start at $1,299 to $1,399 or higher, marking a $200-$300+ increase over the iPhone 17 Pro.
- Rising component costs, including significant camera upgrades that may cost 50% more, are driving these price hikes while Apple aims to maintain its typical profit margins.
- The iPhone 18 Pro Max is expected to start about $100 higher than the Pro model, potentially making the anticipated $2,000 price for the iPhone Ultra seem more justified.
- Apple CEO Tim Cook acknowledged the impact of soaring chip prices but has not yet specified which devices will see price changes or exact timing.
