iPhone 18 Pro Max Is Proof That Apple No Longer Believes Thicker Devices Are Aesthetically Unattractive, As Long As There Are Benefits

Key Points:

• Apple ended its trend of thinner iPhones with the iPhone 17 Pro Max, the thickest flagship to date, featuring the largest battery in the company's history, with the upcoming iPhone 18 Pro Max expected to continue this trend.
• The iPhone 18 Pro Max maintains the same thickness of 8.75mm as the iPhone 17 Pro Max when measured without the camera plateau or bump, suggesting Apple has optimized internal design to fit a larger battery without increasing overall device thickness.
• The camera plateau and bump on the iPhone 18 Pro Max are approximately 3% and 5% thicker, respectively, indicating the inclusion of larger camera sensors and possibly a variable aperture unit expected in this model.
• Aside from a miniaturized Dynamic Island and internal upgrades, external design changes are minimal, but the iPhone 18 Pro Max is anticipated to feature significant specification enhancements, including a 12GB RAM upgrade across the lineup.
• The iPhone 18 Pro Max is set for launch later this year, with expectations for improved camera capabilities and internal specifications while maintaining a similar overall device thickness to its predecessor.