iPhone 18 Pro Models Could Be Up to $300 More Expensive, Says Analyst
Key Points:
- Analyst Jeff Pu from GF Securities predicts the iPhone 18 Pro and Pro Max could be $250-$300 more expensive than the iPhone 17 Pro models due to higher costs for 2nm silicon and memory components amid global shortages.
- Current iPhone 17 Pro models start at $1,099 and $1,199, and while Apple raised prices on other products in June, iPhones were not affected then; Pu now warns the price hikes may cause demand uncertainty.
- Pu has downgraded Apple stock from buy to hold, reversing his earlier optimistic stance that Apple would price the iPhone 18 Pro models aggressively despite rising costs.
- Apple CEO Tim Cook did not address potential iPhone price increases during the recent Q3 earnings call, but many analysts anticipate higher prices with the September launch of the iPhone 18 Pro models and Apple's first foldable iPhone.
- The foldable iPhone is expected to cost over $2,000, while the standard iPhone 18, iPhone 18e, and iPhone Air 2 are projected to debut in spring 2027.