iPhone Duo orders limited to two per customer as Apple tackles scalping

Key Points:

• Apple has limited iPhone Duo orders to a maximum of two units per customer in the US, UK, Japan, Spain, and other regions to address scalping issues after pre-orders sold out quickly with shipping dates pushed to January 2024.
• This purchase cap aims to prevent scalpers from buying large quantities of the device to resell at inflated prices, with some iPhone Duos already listed on eBay for over $5,000.
• The limit applies regardless of the iPhone Duo configuration selected and is enforced via notifications during the online checkout process.
• Apple has previously imposed similar purchase limits on supply-constrained iPhones in China and the US, dating back to the iPhone 5 release in 2012.
• Despite these measures, organized scalping operations continue to find ways around restrictions, but Apple’s efforts, including potential undisclosed anti-scalping tactics, have led to some customers seeing improved delivery estimates and suggest walk-in purchases as an alternative.