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It Sure Looks Like BioWare Had A Big N7 Day Blowout Planned Before It Was Shut Down
Kotaku • • technology
Key Points:
- EA recently shut down BioWare and canceled the next Mass Effect game just before the annual N7 Day celebration on November 7, disappointing fans and disrupting planned events.
- Several companies, including Youtooz, Insert Coin, and Moor-Art Gallery, had lined up Mass Effect merchandise releases and collaborations timed for N7 Day.
- Youtooz is teasing new Mass Effect collectible figures, while Insert Coin is restocking Mass Effect apparel, and Moor-Art Gallery plans to reveal an art collection featuring game characters.
- The shutdown and the #SaveMassEffect fan movement have dampened enthusiasm for these merchandise launches, as fans are reluctant to support products benefiting EA amid the franchise's uncertain future.
- Despite the backlash, these brand deals were likely arranged months before BioWare’s closure, leaving partners in an awkward position as they proceed with planned promotions.
