It took guts for Dell to admit its mistake, here's how XPS will make its big comeback in 2026
Engadget••general
Key Points:
- Dell is reviving its iconic XPS laptop brand at CES 2026 after discontinuing it last year, recognizing that the XPS name symbolized top-tier design, engineering, and performance that resonated strongly with consumers.
- The previous rebranding to generic "Premium" labels and the introduction of Dell Pro and Pro Max lines caused confusion and failed to simplify Dell’s product portfolio as intended, according to COO Jeff Clarke.
- Dell plans to launch its broadest PC lineup ever in 2026, including redesigned XPS 13, 14, and 16 models, with additional future XPS systems hinted at, marking a return to its roots and addressing past design criticisms.
- The company is updating its naming strategy to
