It's Official: Swatch and Audemars Piguet Are Planning A Collaboration Watch
Hodinkee • • entertainment
Key Points:
- Swatch and Audemars Piguet have confirmed a highly anticipated collaboration, set to launch on May 16, featuring a new product called the "Royal Pop."
- The collaboration teases a reimagining of Swatch's vintage "Pop" watch line, known for its removable watch faces and versatile accessory options, possibly incorporating a mechanical movement rather than the usual quartz.
- Marketing hints suggest the watch could be worn as a pocket watch or accessory, differing from previous bioceramic collaborations like the MoonSwatch and Blancpain Fifty Fathoms.
- Pricing and specific technical details remain unknown, but the partnership may command a premium price given Audemars Piguet's luxury status.
- This collaboration follows the success of the MoonSwatch, which helped boost both Swatch sales and awareness of iconic watch models among younger consumers, with Audemars Piguet's former CEO endorsing such partnerships as beneficial for the watch industry.