Jennifer Lawrence Hopes You Won’t Hate Her New Project

Key Points:

• Jennifer Lawrence is launching Mes, a biodesigned haircare brand, marking her first major project outside of film, with products developed in partnership with MIT-trained scientist Jasmina Aganovic, aiming to innovate haircare by improving hair health and reducing styling damage.
• Lawrence has been deeply involved in product development, testing formulas extensively on her own hair, and overseeing branding and design to create a minimalist, aspirational aesthetic that reflects her personal style and ethos.
• Despite her Hollywood success and business ventures, Lawrence expresses vulnerability about the brand's reception, fearing public misunderstanding or rejection, and acknowledges the challenge of balancing creative passion with commercial expectations.
• Mes is positioned to appeal to a broad, gender-neutral audience seeking effortless beauty, with Lawrence embracing the role of founder seriously, moving beyond her earlier self-deprecating humor to embody a confident entrepreneur invested in every detail.
• Lawrence plans minimal social media promotion for Mes, focusing on authenticity and product quality over hype, while recognizing the competitive and skeptical nature of celebrity beauty brands in the current market.