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Joaquin Phoenix Stars in AI Eyewear Campaign by Jonathan Glazer
Variety • • technology
Key Points:
- Joaquin Phoenix stars in a new campaign film for Gentle Monster’s upcoming intelligent eyewear collection, directed by Jonathan Glazer, with a teaser released ahead of the Nov. 12 pre-order launch.
- The surreal short film features Phoenix as a salesman who discovers that the smart glasses enable communication with mysterious figures, highlighting the eyewear’s AI capabilities.
- The collection is a collaboration between Gentle Monster, Google, and Samsung, built on Google’s Android XR platform and powered by the Gemini AI assistant, offering hands-free features like taking photos, making calls, and translating conversations.
- This launch is part of a broader trend of fashion and tech companies developing AI-powered wearables, with competitors like Meta and Ray-Ban releasing second-generation AI glasses and luxury brand Kering planning a Gucci smart glasses debut by 2027.
