Kellogg removing artificial colors from Froot Loops, Apple Jacks
Fox Business • • business
Key Points:
- Kellogg's will remove artificial colors from its entire cereal portfolio by the end of 2026, accelerating the timeline by a year from the original plan of 2027.
- The reformulated Froot Loops and Apple Jacks cereals will maintain their familiar taste and vibrant rainbow colors using natural sources such as fruit and vegetable juices.
- WK Kellogg conducted extensive consumer testing to ensure the new recipes meet expectations for taste and appearance without compromising quality.
- The company is also ahead of schedule in removing the preservative BHT from cereal packaging, though no specific timeline was provided.
- This initiative is part of Kellogg's broader "Make Eating Well Easy" campaign and includes the introduction of a new SPOONS nutrition guide on packaging.
