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KFC Announces 'Next Chapter' for Its Chicken
Newser • • business
Key Points:
- KFC is focusing on boneless chicken products, including a revamped tender recipe and an expanded range of sauces, with a global rollout starting in the UK and Ireland this month and expanding to Australia and the US over the summer.
- The chain is introducing a new drinks brand called Kwench by KFC, offering iced coffees, sparkling lemonades, and boba refreshers in select markets such as Australia and Canada.
- This strategic shift comes as KFC's US market share has dropped to fourth place among chicken fast food chains, trailing behind Chick-fil-A, Popeyes, and Raising Cane's.
- KFC is also updating its branding and restaurant design, with plans for an open-concept store in Texas and a two-story immersive location in Dubai.
- Concurrently, KFC's parent company, Yum Brands, is selling its struggling sister chain Pizza Hut for $2.7 billion.
