KFC launches new menu items and updated logo

Key Points:

• KFC is launching a global "next chapter" initiative involving new menu items, redesigned restaurants, and refreshed branding to strengthen its position in the competitive chicken market across 34,000 restaurants in over 150 countries.
• The company plans to expand its boneless chicken offerings with over 20 new sauces tailored to local tastes, emphasizing customizable, sauce-focused meals featuring tenders, wings, and sandwiches.
• KFC is expanding its beverage platform "KWENCH by KFC," moving from pilot programs to permanent menus in Australia and Canada, offering boba refreshers, milkshakes, sparkling lemonades, and iced coffees.
• New restaurant designs aim to create modern dining experiences, with the first US location opening in McKinney, Texas, and a flagship two-story location debuting in Dubai this fall.
• The brand refresh includes updated visual identity across packaging, advertising, and digital platforms while maintaining iconic elements like the bucket and Colonel Sanders, with the rollout starting in the UK and Ireland and expanding globally through 2026.