KFC's The Colonel gets a subtle makeover in new rebrand
Creative Bloq • • business
Key Points:
- KFC has launched one of its biggest global rebrands, created by agency JKR, featuring a refreshed Colonel logo with a thicker outline and collar, and a redesigned bucket with the brand name positioned on either side of the Colonel.
- The rebrand encompasses packaging, digital platforms, advertising, and restaurant designs, including new menu items focused on dipping and solo snacking, as well as innovative restaurant concepts in Texas and Dubai set to open later this year.
- The updated branding introduces a more 3D logo, revamped typography developed with Studio DRAMA, a new illustration style, and an evolved tone of voice, collectively termed the "Bucketverse" to create an immersive brand experience.
- JKR aims to transform KFC from a quick service restaurant (QSR) to a "quick experience restaurant" (QXR), emphasizing enhanced hospitality, engaging content, and cultural activations to elevate the overall customer experience.
