‘Kick in the Face’: Female Athletes Call Out Sydney Sweeney Over Sexualized Sports Ad
Key Points:
- Sydney Sweeney's recent advertisement for the sports trading platform Novig has faced widespread criticism from female athletes for its over-sexualized portrayal of women in sports.
- In the ad, Sweeney appears nude, using sports equipment to cover herself, which many athletes argue undermines the dedication and professionalism of women in sports.
- Retired Olympic swimmer Ariarne Titmus and former UCLA gymnast Gracie Kramer publicly condemned the campaign, with Kramer sparking an online trend showcasing authentic female athletes.
- Olympic water polo player Tilly Kearns and Chloe Dalton's Female Athlete Project also voiced strong disapproval, labeling the ad as misogynistic and harmful to the image of women in sports.
- This controversy follows previous backlash against Sweeney for her American Eagle jeans campaign, indicating a pattern of criticism regarding her advertising choices.