Kim Kardashian's SKIMS accessories Advent calendar sparks controversy: "I can get these at Dollar Tree"
CBS News • • general
Key Points:
- SKIMS' 2023 Advent calendar, priced at $148 and featuring small items like keychains and hair accessories, has faced widespread criticism on TikTok for being overpriced and underwhelming.
- Content creators expressed frustration during unboxing videos, comparing the calendar's contents unfavorably to inexpensive alternatives and calling it the "worst Advent calendar to ever exist."
- The calendar sold out quickly, with SKIMS now offering refunds or store credit amid the backlash, highlighting the risks brands face when leveraging social media trends like unboxing.
- Retail experts note that many brands, including luxury names like Christian Louboutin and Sephora, have similarly faced criticism for expensive Advent calendars that fail to meet consumer expectations.
- The controversy underscores the importance for brands to carefully design gift sets that resonate well on social media platforms, where consumer reactions can significantly impact brand reputation.
