Kristin Cavallari launches Uncommon James Detour jewelry campaign
Key Points:
- Kristin Cavallari stars in a new desert-set campaign for her jewelry brand Uncommon James' Detour collection, described as a return to the brand's "old-school" effortless and edgy style.
- The campaign features Cavallari in layered gold jewelry paired with a denim corset top and white lace underwear, drawing mixed reactions from fans regarding the styling and setting.
- Since launching Uncommon James in 2017, Cavallari balances the brand with other ventures including a protein drink, podcast, and entertainment projects, often working remotely from home.
- Cavallari, who rose to fame on MTV's "Laguna Beach," said her business ambitions developed after her reality TV success, aiming to prove herself in the branding world.
- Nearly a decade into entrepreneurship, she now views success as achieving a balanced lifestyle with more peace and personal time rather than constant hustle.