LA Rams President Kevin Demoff touts Australia push ahead of 49ers game
CNBC • • sports
Key Points:
- The Los Angeles Rams will play the first-ever regular-season NFL game in Australia this week, marking a significant step in the NFL's international expansion efforts.
- Since 2021, the Rams have held NFL marketing rights in Australia through the league's Global Markets Program, allowing them to build their brand and partner with local companies in the region.
- The Rams own marketing rights in seven international markets, primarily in the Pacific Rim, and view Australia as a natural extension of their Los Angeles fanbase.
- To engage with local fans, the Rams created a 22-yard floating football field on Melbourne's Yarra River as part of an LA Tailgate experience, while players arrive just a day before the game to focus on year-round market growth.
- The Rams act as the home team for the Melbourne game against the San Francisco 49ers, continuing their ongoing efforts to build a presence in Australia through various promotional events and visits.
