Lamborghini's pricey Revuelto SV supercar debuts at Monterey with scarcity as its strategy, CEO says

Key Points:

• Lamborghini unveiled the Revuelto SV, its most powerful and fastest production car ever, featuring a 1,050-horsepower naturally aspirated hybrid V12 and limited to 1,963 units, priced starting at $741,172.
• The Revuelto SV emphasizes performance and handling, setting a production-car lap record at Germany's Hockenheimring, with strong global pre-sales reported by CEO Stephan Winkelmann.
• Lamborghini is focusing on selling fewer cars at higher prices, with limited edition models like the SV reinforcing brand legacy and contributing significantly to revenue, despite a slight drop in unit deliveries.
• Manual transmission options were not offered for the Revuelto SV, as demand for stick shifts has diminished, though Winkelmann did not entirely rule out future possibilities.
• The company plans to maintain a volume plateau with its core models while leveraging special editions and performance variants like the Urus SE Performante and Revuelto SV to enhance profit margins and brand exclusivity.