Latino Groups Unite to Win Back Hispanic Voters for Democrats in Midterms
The New York Times • • nation
Key Points:
- Four major Latino civil rights and political organizations—UnidosUS Action Fund, Mi Familia Vota, LULAC, and the Latino Victory Project—are launching a strategic merger to counter the Republican Party's recent gains among Hispanic voters.
- The coalition aims to centralize efforts by sharing door-to-door canvassing, messaging, and voter databases to create a unified "battleground map" to reverse the 2024 rightward shift in Latino voting patterns.
- Despite significant investment and celebrity endorsements supporting Kamala Harris, 46% of Latino men voted for Donald Trump in 2024, highlighting the need for a new approach.
- Legacy organizations like LULAC and UnidosUS view the merger as a return to grassroots organizing and targeted messaging to better engage Latino voters.
- The merger represents a pragmatic alliance among groups that have historically operated independently and sometimes competed for the same donors.