Lego Appoints Its First Head of Celebrity Talent
Variety • • entertainment
Key Points:
- The Lego Group has appointed Kelsey Gray Sherman as its first head of celebrity talent and brand first partnerships, a new role within its Entertainment, Partnerships & Content division.
- Sherman, formerly vice president at WME, will be based in Los Angeles and report to Jill Wilfert, Lego’s senior vice president of Entertainment, Partnerships & Content.
- The position aims to expand Lego’s presence in entertainment and culture by developing innovative relationships with entertainers and brands beyond traditional licensing.
- Sherman brings extensive experience and industry connections, which Lego hopes will drive fresh and authentic collaborations to inspire creativity and play globally.
- Lego’s history of successful entertainment ventures includes collaborations with the “Star Wars” franchise, flagship movies, and a 2024 biopic with Pharrell Williams made entirely from Lego bricks.
