Lego Unveils Daft Punk 'Alive' Set, 'Human After All' Short Film Collab Set
Variety • • entertainment
Key Points:
- Daft Punk and Lego have partnered for a multi-platform collaboration that includes a Lego set, content, and brand experiences celebrating the electronic duo's legacy.
- The Lego set, based on Daft Punk’s 2007 “Alive” tour pyramid stage, was created by a Belgian father-son duo and won the grand prize in Lego’s 2020 music-themed Ideas competition, advancing to development after reaching 10,000 supports.
- To launch the partnership, Lego and Daft Punk released a 48-second film featuring Lego Minifigure versions of the duo, accompanied by a soundtrack inspired by their albums "Discovery" and "Human After All."
- The collaboration promises additional offerings that blend music, culture, and creativity, aiming to engage fans of all ages and reimagine Daft Punk’s legacy through the Lego brand.
- This marks another appearance of Daft Punk in Lego form, following their Minifigure roles in Pharrell’s 2024 Lego-animated documentary “Piece by Piece.”
