LIV Golf leader says the show will go on amid reports of Saudi funding uncertainty
Key Points:
- LIV Golf CEO Scott O’Neil reassured staff that the 2026 season will proceed as planned and “at full throttle,” amid widespread speculation about the league’s financial future and potential cuts from Saudi Arabia’s Public Investment Fund (PIF).
- The league, launched in June 2022 with significant Saudi backing and $1 billion in signing bonuses to top PGA Tour players, has spent over $5.3 billion and raised prize money to $30 million this year, but the longevity of funding remains uncertain.
- PIF recently announced a new five-year investment strategy emphasizing efficiency and value creation, which has fueled rumors about LIV Golf’s funding, although some players claim funding is secured through 2032.
- LIV Golf continues its global expansion with events in multiple countries and a planned first U.S. tournament in May, supported by a Fox Sports TV deal, despite recent player departures back to other tours.
- O’Neil emphasized LIV Golf’s resilience and commitment to disrupting traditional golf, urging staff to focus on delivering compelling events and reinforcing the league as the future of the sport.