LIV Golf retains investment bank Ducera Partners to drive long-term capital strategy
LIV Golf • • sports
Key Points:
- LIV Golf League has retained Ducera Partners LLC as its investment banking advisor to help secure long-term investment partners and support its transition to a diversified, multi-partner investment model.
- Ducera, led by CEO Michael Kramer, specializes in complex corporate finance and has advised on over $850 billion in transactions across media, entertainment, and sports sectors.
- LIV Golf CEO Scott O'Neil emphasized the need to build a strong financial foundation for the league's future, citing Ducera's experience in high-stakes transactions as a key asset.
- The league has seen significant growth with sponsorships and partnerships up 40%, ticket sales increasing by over 130%, and broadcasts reaching nearly one billion households globally.
- LIV Golf recently appointed independent directors and is working with Ducera and its Board to identify strategic investment partners that will support the league’s continued expansion and evolution.
