LIV Turns to Investment Bank With Sports Ties As PIF Exit Looms

Key Points:

• LIV Golf is seeking new investors and financial guidance after losing funding from the Saudi Arabian Public Investment Fund (PIF), which plans to exit after the 2026 season; the PIF has invested over $6 billion in the league to date.
• The league has hired U.S.-based Ducera Partners as its investment banking adviser to help secure long-term investment partners and transition to a diversified, multi-partner investment model.
• Ducera Partners, led by Michael Kramer, has extensive experience in sports and entertainment transactions, recently advising on a $225 million investment in Pickleball Inc. and various multibillion-dollar corporate restructurings.
• LIV Golf also established a new independent board with corporate restructuring experts and engaged additional restructuring consultants from AlixPartners to support its financial and operational restructuring efforts.
• The league will continue its competitive schedule with the upcoming LIV Golf Virginia event starting Thursday at Trump National Golf Club Washington, D.C.