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Louis Vuitton wins logo battle despite fiery backlash
Creative Bloq • • business
Key Points:
- Chinese tea chain Molly Tea has been ordered to pay US$1.5 million to Louis Vuitton for allegedly copying the luxury brand's iconic four-petal monogram, resulting in a major trademark infringement settlement.
- A court in Jiangsu province ruled that Molly Tea violated seven registered Louis Vuitton trademarks and rejected Molly Tea's trademark applications except for its Chinese characters.
- Molly Tea must also issue a corrective statement on social media and pay 10.3 million yuan in damages as part of the court's decision favoring Louis Vuitton.
- The ruling sparked controversy on social media, with many users defending Molly Tea and accusing Louis Vuitton of exploiting historic Chinese patterns that predate the fashion house.
- Critics argue that Louis Vuitton's monogram resembles traditional Chinese designs from the Tang dynasty, suggesting the luxury brand is appropriating ancient cultural motifs for commercial gain.
