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MAGA-Curious CBS Boss Burned by ’60 Minutes’ Ratings Blow
The Daily Beast • • world
Key Points:
- The revamped 60 Minutes, under Bari Weiss’ leadership, experienced an 18% drop in total viewers for its second episode, drawing 6.5 million viewers compared to the debut's 7.94 million.
- The second episode's viewership was only slightly better than last season's second episode, despite CBS promoting a high-profile interview with Patrick Clancy and featuring reports from notable correspondents.
- A television executive suggested the drop was partly due to the absence of an NFL lead-in game, noting that 60 Minutes retained more viewers between episodes this year than last year.
- The show’s overall ratings continue to decline, with the debut marking its poorest opening since at least 2000 and a significant drop in the key 25-54 demographic.
- Despite strong Sunday night football ratings that served as a lead-in for the debut, 60 Minutes failed to capitalize fully on the audience, reflecting a broader trend of declining viewership.
