Magic: The Gathering's Newest Product Says the Quiet Part Out Loud
IGN • • technology
Key Points:
- Wizards of the Coast released the “Prints Charming” Secret Lair drop with a unique pricing strategy, offering five different price points for both foil and non-foil versions, all containing the same product without added value.
- This pricing experiment has caused mixed reactions in the Magic: The Gathering community, ranging from confusion and speculation about scalper bot baiting to frustration over perceived price testing and limited availability.
- The shift from a print-to-demand model to limited, undisclosed quantities in 2024 has already increased anxiety around access to Secret Lair drops, making the tiered pricing approach feel particularly frustrating to many fans.
- While the Secret Lair line is praised for its creative and thematic card releases, the recent pricing stunt has been criticized
