Margot Robbie re-creates Kylie Minogue 'Come Into My World' for Chanel
Page Six • • entertainment
Key Points:
- Margot Robbie teamed up with Kylie Minogue for a new Chanel 25 handbag campaign that recreates Minogue’s 2002 “Come Into My World” music video, directed again by Michel Gondry.
- The campaign features multiple versions of Robbie on a Parisian-style soundstage, each carrying a different Chanel 25 bag, mirroring the original video's concept of repeated appearances.
- Unlike the original video filmed on a real Paris street, the Chanel campaign was shot on an LA soundstage with some set changes but retains the same playful, cyclical theme.
- Robbie, a longtime fan of Minogue, recalled watching the original video as a child and expressed gratitude that she didn’t have to sing for the campaign, while Minogue sees the project as a natural continuation of the original’s repetitive style.
- The collaboration highlights their shared Australian soap opera roots and Minogue’s previous wish for Robbie to portray her in a biopic, making the campaign a meaningful creative reunion.
