Mass Effect Fans Buy SaveMassEffect Billboard in Times Square

Key Points:

• Mass Effect fans have launched a #SaveMassEffect campaign, including a billboard in Times Square, to protest EA's recent shutdown of BioWare and cancellation of the Mass Effect: Universe project.
• The billboard, organized by the fan group We Are Mass Effect, aims to raise awareness and support for the franchise and its developers, drawing inspiration from similar grassroots movements in the gaming community.
• Despite the campaign's visibility and a petition with over 220,000 signatures, fans acknowledge EA's likely unwillingness to reverse its decisions but continue to push for preservation of the franchise and support for laid-off developers.
• The movement highlights broader concerns about EA's treatment of studios and intellectual properties, especially under new ownership, and calls for the preservation of gaming media and the legacy of BioWare.
• Future plans include additional billboards funded through GoFundMe campaigns and continued fan engagement, with the 20th anniversary of Mass Effect approaching in November 2027 as a focal point for celebration and remembrance.