Masters TV schedule improves with Prime Video, but still behind the times
Awful Announcing • • sports
Key Points:
- The Masters will offer its first-ever main broadcast feed starting at 1 p.m. ET during the first two rounds, streamed on Prime Video, improving from the previous 3 p.m. ET start on ESPN.
- Despite this improvement, fans still face a significant wait from the first tee shot until main coverage begins, unlike other major golf tournaments that provide continuous main feed coverage throughout the day.
- Augusta National deliberately limits main feed availability to create scarcity and maintain high viewer interest, a strategy that has kept the Masters as the most-watched golf major year after year.
- Other majors like the PGA Championship, U.S. Open, and The Open Championship offer main feed coverage from early morning until the end of play, contrasting with the Masters' more restricted broadcast approach.
- While the incremental increase in coverage is welcomed, Augusta National is unlikely to fully align with contemporary golf broadcasting norms in the near future, preserving its traditional and exclusive broadcast style.
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