Matt Jones goes 1-on-1 with J Batt, Kentucky's new AD
On3 • • sports
Key Points:
- J Batt has been named the new athletic director and CEO of Champions Blue at the University of Kentucky, emphasizing his commitment to staying long-term with his family settled in the area.
- Batt highlighted Kentucky's strong foundation for success amid evolving college athletics, citing the Champions Blue LLC structure and the passionate Big Blue Nation fan base as key assets.
- He stressed the importance of maximizing revenue streams and encouraged fans to contribute more in whatever capacity they can, acknowledging Kentucky's unique financial challenges compared to wealthier states.
- Batt expressed confidence in achieving excellence in both football and basketball, referencing his experience at Alabama where both programs thrived simultaneously.
- Improving fan experience and fostering stronger connections with the athletic department are priorities for Batt, who plans to be highly visible and engaged with the community.
