'Maxton Hall' Uses Amazon AI Technology To Sync Actors' Lips With Human-Dubbed Audio
Deadline • • entertainment
Key Points:
- Amazon Prime Video's series Maxton Hall is the first on the platform to use new AI technology that synchronizes actors’ lip movements with human-dubbed audio, enhancing the viewing experience for dubbed content.
- This lip-sync feature launched on the first two seasons of Maxton Hall and will be applied to the third season, set to premiere on December 9, 2024.
- Maxton Hall, a German YA series based on Mona Kasten’s novel Save Me, is Prime Video’s most-watched international original series, prompting its quick renewal for a second season.
- Amazon plans to extend this AI lip-sync technology to other series, aiming to offer a more seamless global viewing experience while maintaining creative oversight to preserve artistic integrity.
- The move reflects Amazon’s effort to compete with Netflix and other streamers by expanding and improving access to international content for global audiences.
